A blog is an absolute must-have for anyone wanting to increase their website ranking from an SEO professional's point of view. Several dozen benefits come as a result, so make sure you consider this
Feed your audience with fresh content
Blogging helps you add fresh and relevant content to your website on a regular basis, which search engines prefer (even humans hate outdated information). This can help improve your website's ranking in search results and drive more organic traffic to your site. This will also tell your audience that your business is still active and trustworthy.
Fresh content is the king for content marketing.
It's crucial to keep in mind that the information you share must be both accurate and engaging. Providing inaccurate information can harm your business's reputation and reduce your website's recommendation frequency among your target audience. So, make sure you're sharing valuable and trustworthy content that your readers will find attractive and informative.
Keyword Targeting without burden up your website speed
Blogging provides an opportunity to target specific keywords related to your business. By optimizing your blog posts for specific keywords, you can improve your website's relevance for those terms and increase your visibility in search results. So you do not need to create multiple web pages, which will make your website heavier and heavier in the long run.
Backlinking with no cost and no "Third-Party" involvement
Not all businesses are suitable to have their brand show up on the third party‘s website.
By sharing your blog posts on social media, other websites, and through email marketing, you can create backlinks to your site. Backlinks help to establish the authority and credibility of your website, which can positively impact your search engine ranking.
Best way to include more Long-Tail Keywords in your website
Blogging allows you to target long-tail, more specific, targeted search phrases. Unlike short, generic keywords like "shoes" or "books," long-tail keywords are more specific and targeted, such as "women's running shoes" or "best books for beginners". Taking advantage of keywords with less competition could be a great chance for your website to appear in higher places in search engine results.
User Engagement
Blogging helps to engage your audience and encourage them to spend more time on your site. This can improve your website's bounce rate (this means how many users close your website within the first 3 seconds) and reduce your website's exit rate, which are both important metrics for search engines. Additionally, blog content can also encourage users to share your site on social media, which can drive additional traffic to your site and help improve your search engine visibility.
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Time-saving tips for blogging
Use Templates and Checklists
Create templates and checklists for your blog posts to streamline the writing process and save time. For example, you can have a template for your introduction, conclusion, etc., making it easier and quicker to write new blog posts.
Outsource Blog Writing
Finally, outsourcing blog writing can be a great way to save time and ensure that you're still getting high-quality content for your site. Hire a professional writer or a blog writing service (YeWebs also provides this service) to take care of the writing aspect of your blog, leaving you free to focus on other tasks. Starting from $65/article for 1000 words. One price for all! No software subscription fees, no additional costs, and no hidden costs.
Services included:
Keyword research
Article writing
Blog image Editing
Anchor text setup for internal link navigation
Blog's SEO setup
Scheduled social media posts
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